How To Crack The Code Of Influencer Marketing
THE WRONG WAY
YouTube creators are attractive partners for brands. But if you want a spokesperson to smile and endorse a product or service, these creators are most likely not the way to go.
CRACK THE CODE
When creators share the spotlight with brands, the information needs to feel authentic on their own channels and resonate with their unique audiences whilst integrating a brand (or product) story. Success uses a shared purpose, creativeness, and a good amount of finesse. Brands that will crack the code will get closer to their customers, gaining viewers and brand advocates on the way.
What does it actually mean? And look like? For YouTube collaborations, we agreed that authenticity is achieved when you are true to the brand and by partnering with a creator who shares your brand's passions and purpose.
YouTube gives people literally millions of videos to choose to view. But with more options comes the requirement for more filters. People aren�t planning to engage with content they only kind of like or sort of relate to.